READER PROFILE

78% of readers are female
50% of readers are between 30-39 years old
77% of readers are married

42% of readers work full time
20% earned $40,000 to $59,000 total family income
Mean Household Income - $67,251

64% own single family homes

25% of readers have a 4-year university degree**
12% have a masters degree**
5% have a post-graduate degree**

39.9% have 2 children under age 18
45% of readers have children between ages 3-5

FAMILY SHOPPING DECISIONS

91% of readers are primary shopppers for themselves
87% are primary shoppers for children
88% are primary shoppers for household

74% of readers read advertisements in parenting publications
66% use those ads to make shopping decisions

FAMILY PURCHASING PATTERNS

Items purchased within the last 12 months:
67% books
53% party supplies
47% home furnishings
39% recorded music

* Results based on a Parenting Publications of America commissioned Pulse Research, Inc. Member Survey. AlbemarleKids is a Parenting Publications of America member.